The importance of Sales & Marketing and the vital connection with commissioning Our last session with Kevin Duffy was on sales and marketing, which is involved with all departments. Kevin stated it is about getting as much information as possible beforehand so teams can begin working on ideas for things such as sale techniques, advertising, …
Tag Archives: Bluemoose
Week 5: Wednesday 24th October 2018
University Reflection Week This was a reading week for UCLAN. I spent the time reading around all the subjects and topics we had covered so far. Carrying out essential and recommended reading. I feel the week allowed me to reflect on the work done so far and these make sure I had further understanding on …
Week 4: Wednesday 17th October 2018
Publishing in the UK & Internationally Today’s lecture was taken by Kevin Duffy and focused on differences between corporate and independent publishers. Kevin works for a very successful, independent publishers in Hebden Bridge, called Bluemoose, which he founded with his wife in 2006. Corporate include the Big 5 publishing houses; Penguin Random House, Hachette, Macmillan, …
Publishing 'Hows' 